“Amapola” is a Tel Aviv café specializing in traditional Argentinian alfajores. The branding was created around the idea of human connection and everyday moments. The identity features a handwritten script logo, contrasted with a minimal layout system that keeps the brand contemporary and versatile. The project scope included logo design, typography and color direction, packaging design, merchandise, social media assets, and visual applications across multiple touchpoints.
Grpahic Design: Anna Bryanskaya Photos: Anna Dolginova ()